Guided by relentless focus on our core principles, we will constantly strive to implement the critical initiatives required to achieve our vision as well to maximize the value of the Company and aim for sustainable growth by sharing the Company’s strategies with our business partners, moving forward together in the same direction.

Our vision is to contribute to the sustainable development of of the economy and create more jobs by building market businesses through our focused approach. Professional integrity in all our business matters constitutes our main strength.

We believe that our core purpose, and the reason for Arbah existing today, is to be the lifeblood of the world economy, to enhance the lives of the people in the MENA region, to share this magnificent Palace and to conserve and protect it for future generations.